Senior Vice President and Head of Brand, Advertising and
Sponsorships for BMO Financial Group, North America
Justine is the Senior Vice President and Head of Brand, Advertising and Sponsorships for BMO Financial Group, North America (BMO Harris Bank). In this role, she is responsible for brand strategy, advertising across North America and all sponsorships for the Bank.
Fedak is responsible for brand positioning, advertising, promotional activities for the personal, commercial and wealth management businesses for the Bank. She works closely with all areas of the Bank and as part of the management team ensures all activities align with business strategy.
She joined BMO Financial Group in 1992 in Public Affairs working in Media Relations, and has worked across Corporate Sponsorships, Corporate Marketing, Wealth Management Marketing, Capital Markets Marketing, Retail and Commercial Banking Marketing and Communications.
Fedak joined BMO Harris Bank from its parent company, BMO Financial Group, where she held a variety of senior positions in both Canada and the US. Her background includes positions as Vice President and Head of Corporate Sponsorships and Events, and most recently SVP Marketing and Client Strategies.
After being diagnosed with Multiple Sclerosis in 2001, Justine worked hard to recover her mobility in order to train for a half marathon in 2009. She is an avid runner and advocate for healthy living. Justine is also passionate about mentoring young people and is active in many charitable forums in Chicago where she spends a great deal of time with youth.
Justine serves as an Executive Director of “The Noah’s Arc Foundation”, Chicago Bull Joakim Noah’s charitable organization and is very involved with youth, sports and the arts.
Fedak earned a bachelor's degree in sociology from the University of Toronto and an MBA from Dalhousie University. She is a Member of the Board of Directors of the Greater North Michigan Avenue Association; is a regular contributor to the Chicago Sun-Times “Splash” column; and in 2012 was selected to Chair the Municipal Marketing Advisory Council for the City of Chicago.